{"id":2738,"date":"2020-02-15T09:08:02","date_gmt":"2020-02-15T14:08:02","guid":{"rendered":"https:\/\/datlas.com\/?post_type=product&#038;p=2738"},"modified":"2021-05-24T09:13:20","modified_gmt":"2021-05-24T13:13:20","slug":"colorcard","status":"publish","type":"product","link":"https:\/\/www.datlas.com\/blog\/ideal-scope-store\/colorcard\/","title":{"rendered":"Hofer Gemstone COLORCARD"},"content":{"rendered":"<p><b>This product has been around since the early 1990&#8217;s, but it has never been recognized for its importance.\u00a0 As you change lighting environments from Warm White to Cool White to Daylight many colored gems and some diamonds change their apparent visual color.\u00a0 While this was important when all we had was incandescent and fluorescent fixtures along with daylight, the advent of LED lighting has made the issue of far greater importance and interest.\u00a0 Our eyes mix various wavelengths of the spectrum to visualize the color of objects, including gems.\u00a0 LED&#8217;s add special confusion in this regard because not all LED&#8217;s make the visual color temperature which we perceive from the same stronger or weaker wavelengths.\u00a0 Depending on their CRI, their Color Rendering Index, LED lighting can really trick you in the accurate observation and grading of body color.\u00a0 This can be a very costly error for dealers and even the smartest of expert consumers.<\/b><\/p>\n<p>.<\/p>\n<h2><strong><span style=\"color: #000000\">The cure is to become familiar with how the three elements of the Hofer COLORCARD demonstrate when you are in a lighting environment such as the one you use at your office or at home, or if you are in a lighting environment which may throw off your color vision or the ability to use your master gemstones to grade a potential purchase.\u00a0 <em>Gemologists often use cubic zirconia with varying degrees of yellow tint to determine the color of diamonds, but the metamerisim present in CZ is vastly different that that of diamond.\u00a0 Metamerism is a shift in perceived color due to a change in the lighting spectrum strengths, perceived color temperature and now the color rendering index of LED lighting.<\/em><\/span><\/strong><\/h2>\n<p>.<\/p>\n<h2>See BOTH of these links below for articles written about this product:<\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"K8b5OH6hbj\"><p><a href=\"https:\/\/www.datlas.com\/blog\/?attachment_id=2741\">Color Card article publication<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Color Card article publication&#8221; &#8212; \" src=\"https:\/\/www.datlas.com\/blog\/?attachment_id=2741\/embed\/#?secret=4ivEUZFmsO#?secret=K8b5OH6hbj\" data-secret=\"K8b5OH6hbj\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"wtUAHC1686\"><p><a href=\"https:\/\/www.datlas.com\/blog\/?attachment_id=2755\">Color Our World article<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Color Our World article&#8221; &#8212; \" src=\"https:\/\/www.datlas.com\/blog\/?attachment_id=2755\/embed\/#?secret=zaGjO12ZeS#?secret=wtUAHC1686\" data-secret=\"wtUAHC1686\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p><a href=\"https:\/\/www.datlas.com\/blog\/hofer-back\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2739 \" src=\"https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/Hofer-back-236x300.jpg\" alt=\"\" width=\"414\" height=\"526\" srcset=\"https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/Hofer-back-236x300.jpg 236w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/Hofer-back-416x528.jpg 416w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/Hofer-back-807x1024.jpg 807w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/Hofer-back-768x975.jpg 768w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/Hofer-back.jpg 1035w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/a><\/p>\n<p>.<\/p>\n<p><strong>In short, if you want to be made aware that your lighting environment is the correct one that you are accustomed to, then you need this small and durable little tool.\u00a0 It is compact, affordable and comes with its own folding case.\u00a0 You have included an article from 1992 which was published in the Australian Gemmologist magazine in 1992 and a couple letters of explanation from Steven Hofer, the creator of the COLORCARD, and a worldwide renowned colored diamond gemologist.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.datlas.com\/blog\/gemstone-color-card-page-1\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2750 size-large\" src=\"https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-page-1-898x1024.jpg\" alt=\"\" width=\"898\" height=\"1024\" srcset=\"https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-page-1-898x1024.jpg 898w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-page-1-416x474.jpg 416w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-page-1-263x300.jpg 263w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-page-1-768x876.jpg 768w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-page-1.jpg 1326w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/a> <a href=\"https:\/\/www.datlas.com\/blog\/gemstone-color-card-p-2\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2749 \" src=\"https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-p-2-820x1024.jpg\" alt=\"\" width=\"897\" height=\"1120\" srcset=\"https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-p-2-820x1024.jpg 820w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-p-2-416x519.jpg 416w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-p-2-240x300.jpg 240w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-p-2-768x959.jpg 768w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-p-2-1230x1536.jpg 1230w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/gemstone-color-card-p-2.jpg 1317w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.datlas.com\/blog\/colored-gemstone-use-p-1\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2751 size-large\" src=\"https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-1-845x1024.jpg\" alt=\"\" width=\"845\" height=\"1024\" srcset=\"https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-1-845x1024.jpg 845w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-1-416x504.jpg 416w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-1-248x300.jpg 248w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-1-768x931.jpg 768w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-1-1267x1536.jpg 1267w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-1.jpg 1344w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.datlas.com\/blog\/colored-gemstone-use-p-2\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2752 \" src=\"https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-2-676x1024.jpg\" alt=\"\" width=\"840\" height=\"1273\" srcset=\"https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-2-676x1024.jpg 676w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-2-416x630.jpg 416w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-2-198x300.jpg 198w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-2-768x1163.jpg 768w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-2-1014x1536.jpg 1014w, https:\/\/www.datlas.com\/blog\/wp-content\/uploads\/colored-gemstone-use-p-2.jpg 1335w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This product has been around since the early 1990&#8217;s, but it has never been recognized for its importance.\u00a0 As you change lighting environments from Warm White to Cool White to Daylight many colored gems and some diamonds change their apparent visual color.\u00a0 While this was important when all we had was incandescent and fluorescent fixtures [&hellip;]<\/p>\n","protected":false},"featured_media":2740,"template":"","meta":[],"product_brand":[],"product_cat":[41],"product_tag":[],"class_list":{"0":"post-2738","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-uncategorized","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/www.datlas.com\/blog\/wp-json\/wp\/v2\/product\/2738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.datlas.com\/blog\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.datlas.com\/blog\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.datlas.com\/blog\/wp-json\/wp\/v2\/media\/2740"}],"wp:attachment":[{"href":"https:\/\/www.datlas.com\/blog\/wp-json\/wp\/v2\/media?parent=2738"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.datlas.com\/blog\/wp-json\/wp\/v2\/product_brand?post=2738"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.datlas.com\/blog\/wp-json\/wp\/v2\/product_cat?post=2738"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.datlas.com\/blog\/wp-json\/wp\/v2\/product_tag?post=2738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}